
Al’s Pals
The Client.
Named after a Milton Keynes cancer patient, Al’s Pals was created to offer support for cancer patients that may be lonely throughout their treatment. It was Al’s legacy to have a cancer buddy scheme, driven by his daughter and the support of Macmillan Cancer Support, Al’s Pals was born.
Our Input.
We designed a logo that encompasses the services offered by Al’s Pals, by interlinking the A and P to suggest a friendly hug to represent this ‘cancer buddy scheme’. Using the new brand, various material was created to raise awareness of the charity.





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